Archive for Caregiver Support
Report to Analyze Effect of Alzheimer’s on Women, Society
The Alzheimer’s Reading Room today presents an announcement that the second in The Shriver Report series, an ongoing study in transformational moments in American culture and society, will focus on female Alzheimer’s caregivers. Last year’s report, titled “The Shriver Report: A Woman’s Nation Changes Everything,” was an extremely detailed look at the changes in our society caused by the large number of women joining the workforce in recent decades. On October 15, “The Shriver Report: A Women’s Nation Takes on Alzheimer’s” will be released, signifying the immense impact the disease has had on American society.
The study is led by and named for Maria Shriver, founder of the California Women’s Conference, and examines how aging Baby Boomers reaching their mid-60s and encountering Alzheimer’s and other forms of dementia will impact society in the coming years. It will main focus on the effects on women, since they are a large majority of informal caregivers. Shriver provides an overview of how this shift will impact the workforce, with women needing to take time away from work to care for their aging loved ones, family life, and the healthcare system.
Marketing Webinar: Customer Relationship Management
In today’s hyper-speed communication culture, contact with clients needs to be quick and efficient. This video, narrated by elder care service directory RetireLife founder and CEO Megan Shea, highlights some of the useful Customer Relationship Management (CRM) tools and strategies for managing client outreach, including creating mass e-mail communications and scheduling phone conversations. Shea also explains how to use CRM to track of the performance of previous marketing campaigns to better plan future outreach. Aging services professionals can implement these practices to ensure consistent communication with adult children, caregivers, and their professional referral network.
Since the average sale in the aging services industry takes about 3 months, CRM systems can be used to set reminders for follow-up that may be further in the future than a simple sticky note can keep track of. Not only can you document and schedule your own communication, you can also make sure your employees are following up with clients in a timely manner, and track stages of the sales cycle for multiple leads across your company. Shea goes into detail about how to use CRM tools, specifically looking at the Zoho program she uses at RetireLife. Check out the webinar now to learn more about how CRM can drive more sales to your business!