Posts Tagged ‘advertising’
Social Media Marketing Webinar: Facebook
Facebook is great for keeping in touch with old classmates, posting pictures of your vacation, and creating virtual farmlands. Its options for promoting a business are also limitless. In this presentation, eldercare resource directory RetireLife CEO Megan Shea goes over the wide array of options the social networking giant offers for interacting with an immense number of potential customers – both adult children of aging parents and professionals in the eldercare industry.
Businesses can create a fan page, which customers and peers can join to learn about the company, receive status updates right on their Facebook news feed, and connect with employees and fellow customers. Shea explains how to set up a fan page, what information those in the aging services industry should share, the standards of Facebook etiquette, and how to build up a fan base.
Facebook’s ad manager is also highlighted in this webinar, which allows businesses to target certain demographics in their advertising to ensure a higher return-on-investment. After the advertising has begun, Facebook also summarizes demographics of those who clicked on your ads so future campaigns can be targeted more specifically. Check out the video, and then become our fan at www.facebook.com/RetireLife !
Social Media Marketing Webinar: Twitter
“What’s Happening?” – it’s the question answered by people every day across the world in 140-character-long bursts through Twitter. In the aging services business, people can “tweet” to network with elder care industry professionals and future customers alike. Considering 60% of Twitterers are women, and 9.5 million people over the age of 35 use the service, Twitter can be a valuable way to reach caregivers with your unique message. Even if they may not need your services currently, Twitter is a quick and easy way to stay “front of mind” with your potential clientele as they evaluate possible transitions for their aging loved ones.
In this recorded webinar, RetireLife CEO Megan Shea goes into great detail about how aging services professionals can use Twitter to their advantage, how to use the site itself, and insight into Twitter etiquette – important rules to remember so you don’t get labeled as a tweet spammer! Shea also expands on what to tweet, like special offers, news about your business, or “retweeting” things your followers have said to increase exposure for your aging services business. When you’re done watching, don’t forget to follow RetireLife at http://www.twitter.com/retirelife!
Social Media Marketing Webinar: LinkedIn
In this webinar, RetireLife CEO Megan Shea analyzes the benefits of LinkedIn for aging services professionals who want to reach out to their peers to network and build their brand. LinkedIn, a site that allows individuals and businesses to set up profiles and groups to foster interaction, can help you and your business stay “front of mind” with your peers and broaden the professional referral network for aging services providers. Shea goes into detail about how to use the site, fill your profile with pertinent information, connect with other users, and be proactive in maintaining contact with connections. She also recommends some groups that are geared specifically towards eldercare professionals so you can begin networking right away. Once you have set up profile on LinkedIn, come join the RetireLife – Eldercare Professional Network group!
Social Media Marketing Techniques Webinar
When it comes to maximizing the return-on-investment of your advertising dollars, social media outlets can provide a quick, efficient, and affordable way to reach many people at once. RetireLife CEO Megan Shea discusses the importance of using social media outlets, such as Facebook, LinkedIn, Twitter, and Mail Chimp, to promote aging services businesses. Today, over 50 percent of adult children live in a different state from their aging parents, so utilizing online marketing resources allows for consistent contact with a geographically diverse audience of adult children and their aging parents. In this webinar, Shea summarizes the various social marketing services available, how to use them to position an elder care and aging services business, and how to establish your brand to become a reliable resource both in person and online.