When it comes to maximizing the return-on-investment of your advertising dollars, social media outlets can provide a quick, efficient, and affordable way to reach many people at once. RetireLife CEO Megan Shea discusses the importance of using social media outlets, such as Facebook, LinkedIn, Twitter, and Mail Chimp, to promote aging services businesses. Today, over 50 percent of adult children live in a different state from their aging parents, so utilizing online marketing resources allows for consistent contact with a geographically diverse audience of adult children and their aging parents. In this webinar, Shea summarizes the various social marketing services available, how to use them to position an elder care and aging services business, and how to establish your brand to become a reliable resource both in person and online.