Posts Tagged ‘LinkedIn’
Social Media Marketing Webinar: LinkedIn
In this webinar, RetireLife CEO Megan Shea analyzes the benefits of LinkedIn for aging services professionals who want to reach out to their peers to network and build their brand. LinkedIn, a site that allows individuals and businesses to set up profiles and groups to foster interaction, can help you and your business stay “front of mind” with your peers and broaden the professional referral network for aging services providers. Shea goes into detail about how to use the site, fill your profile with pertinent information, connect with other users, and be proactive in maintaining contact with connections. She also recommends some groups that are geared specifically towards eldercare professionals so you can begin networking right away. Once you have set up profile on LinkedIn, come join the RetireLife – Eldercare Professional Network group!
Social Media Marketing Techniques Webinar
When it comes to maximizing the return-on-investment of your advertising dollars, social media outlets can provide a quick, efficient, and affordable way to reach many people at once. RetireLife CEO Megan Shea discusses the importance of using social media outlets, such as Facebook, LinkedIn, Twitter, and Mail Chimp, to promote aging services businesses. Today, over 50 percent of adult children live in a different state from their aging parents, so utilizing online marketing resources allows for consistent contact with a geographically diverse audience of adult children and their aging parents. In this webinar, Shea summarizes the various social marketing services available, how to use them to position an elder care and aging services business, and how to establish your brand to become a reliable resource both in person and online.