Posts Tagged ‘marketing’
Marketing Webinar: Customer Relationship Management
In today’s hyper-speed communication culture, contact with clients needs to be quick and efficient. This video, narrated by elder care service directory RetireLife founder and CEO Megan Shea, highlights some of the useful Customer Relationship Management (CRM) tools and strategies for managing client outreach, including creating mass e-mail communications and scheduling phone conversations. Shea also explains how to use CRM to track of the performance of previous marketing campaigns to better plan future outreach. Aging services professionals can implement these practices to ensure consistent communication with adult children, caregivers, and their professional referral network.
Since the average sale in the aging services industry takes about 3 months, CRM systems can be used to set reminders for follow-up that may be further in the future than a simple sticky note can keep track of. Not only can you document and schedule your own communication, you can also make sure your employees are following up with clients in a timely manner, and track stages of the sales cycle for multiple leads across your company. Shea goes into detail about how to use CRM tools, specifically looking at the Zoho program she uses at RetireLife. Check out the webinar now to learn more about how CRM can drive more sales to your business!
Social Media Marketing Webinar: Facebook
Facebook is great for keeping in touch with old classmates, posting pictures of your vacation, and creating virtual farmlands. Its options for promoting a business are also limitless. In this presentation, eldercare resource directory RetireLife CEO Megan Shea goes over the wide array of options the social networking giant offers for interacting with an immense number of potential customers – both adult children of aging parents and professionals in the eldercare industry.
Businesses can create a fan page, which customers and peers can join to learn about the company, receive status updates right on their Facebook news feed, and connect with employees and fellow customers. Shea explains how to set up a fan page, what information those in the aging services industry should share, the standards of Facebook etiquette, and how to build up a fan base.
Facebook’s ad manager is also highlighted in this webinar, which allows businesses to target certain demographics in their advertising to ensure a higher return-on-investment. After the advertising has begun, Facebook also summarizes demographics of those who clicked on your ads so future campaigns can be targeted more specifically. Check out the video, and then become our fan at www.facebook.com/RetireLife !
Social Media Marketing Webinar: Twitter
“What’s Happening?” – it’s the question answered by people every day across the world in 140-character-long bursts through Twitter. In the aging services business, people can “tweet” to network with elder care industry professionals and future customers alike. Considering 60% of Twitterers are women, and 9.5 million people over the age of 35 use the service, Twitter can be a valuable way to reach caregivers with your unique message. Even if they may not need your services currently, Twitter is a quick and easy way to stay “front of mind” with your potential clientele as they evaluate possible transitions for their aging loved ones.
In this recorded webinar, RetireLife CEO Megan Shea goes into great detail about how aging services professionals can use Twitter to their advantage, how to use the site itself, and insight into Twitter etiquette – important rules to remember so you don’t get labeled as a tweet spammer! Shea also expands on what to tweet, like special offers, news about your business, or “retweeting” things your followers have said to increase exposure for your aging services business. When you’re done watching, don’t forget to follow RetireLife at http://www.twitter.com/retirelife!
Social Media Marketing Webinar: LinkedIn
In this webinar, RetireLife CEO Megan Shea analyzes the benefits of LinkedIn for aging services professionals who want to reach out to their peers to network and build their brand. LinkedIn, a site that allows individuals and businesses to set up profiles and groups to foster interaction, can help you and your business stay “front of mind” with your peers and broaden the professional referral network for aging services providers. Shea goes into detail about how to use the site, fill your profile with pertinent information, connect with other users, and be proactive in maintaining contact with connections. She also recommends some groups that are geared specifically towards eldercare professionals so you can begin networking right away. Once you have set up profile on LinkedIn, come join the RetireLife – Eldercare Professional Network group!
Marketing Using Google Tools: Webinar
This webinar features RetireLife CEO Megan Shea taking an in-depth look at Google Tools that allow aging services businesses to learn more about how their site is performing. The video provides an overview of the different Google Tools available, as well as brief demonstrations on how to analyze where your site stands in Google’s search engine, including which queries the site shows up in, where in the results it appears, where your site is linked from, and common keywords on your site. Once that data has been collected, Shea also discusses how to examine the data to better design and market a site to maximize the return on your investment.
In addition to the marketing aspects of Google Tools, there are also multiple tools that can be used for other aspects of eldercare business. You can keep up with blogs and other RSS feeds with Google Reader so you don’t lose track of what’s new in the industry. Shea demonstrates how to set up alerts, which will send an email to you either immediately, or summarized at an interval that you establish for new content related to your favorite search terms, such as assisted living, home health care, dementia, and more. Check out the video for a quick yet comprehensive introduction to using Google Tools to improve your business!
Social Media Marketing Techniques Webinar
When it comes to maximizing the return-on-investment of your advertising dollars, social media outlets can provide a quick, efficient, and affordable way to reach many people at once. RetireLife CEO Megan Shea discusses the importance of using social media outlets, such as Facebook, LinkedIn, Twitter, and Mail Chimp, to promote aging services businesses. Today, over 50 percent of adult children live in a different state from their aging parents, so utilizing online marketing resources allows for consistent contact with a geographically diverse audience of adult children and their aging parents. In this webinar, Shea summarizes the various social marketing services available, how to use them to position an elder care and aging services business, and how to establish your brand to become a reliable resource both in person and online.