This webinar features RetireLife CEO Megan Shea taking an in-depth look at Google Tools that allow aging services businesses to learn more about how their site is performing. The video provides an overview of the different Google Tools available, as well as brief demonstrations on how to analyze where your site stands in Google’s search engine, including which queries the site shows up in, where in the results it appears, where your site is linked from, and common keywords on your site. Once that data has been collected, Shea also discusses how to examine the data to better design and market a site to maximize the return on your investment.

In addition to the marketing aspects of Google Tools, there are also multiple tools that can be used for other aspects of eldercare business. You can keep up with blogs and other RSS feeds with Google Reader so you don’t lose track of what’s new in the industry. Shea demonstrates how to set up alerts, which will send an email to you either immediately, or summarized at an interval that you establish for new content related to your favorite search terms, such as assisted living, home health care, dementia, and more. Check out the video for a quick yet comprehensive introduction to using Google Tools to improve your business!