“What’s Happening?” – it’s the question answered by people every day across the world in 140-character-long bursts through Twitter. In the aging services business, people can “tweet” to network with elder care industry professionals and future customers alike. Considering 60% of Twitterers are women, and 9.5 million people over the age of 35 use the service, Twitter can be a valuable way to reach caregivers with your unique message. Even if they may not need your services currently, Twitter is a quick and easy way to stay “front of mind” with your potential clientele as they evaluate possible transitions for their aging loved ones.

In this recorded webinar, RetireLife CEO Megan Shea goes into great detail about how aging services professionals can use Twitter to their advantage, how to use the site itself, and insight into Twitter etiquette – important rules to remember so you don’t get labeled as a tweet spammer! Shea also expands on what to tweet, like special offers, news about your business, or “retweeting” things your followers have said to increase exposure for your aging services business. When you’re done watching, don’t forget to follow RetireLife at http://www.twitter.com/retirelife!